Media magnate Rupert Murdoch, owner of The Times (among other media) and a great supporter of paying online for information during recent years, will introduce his latest digital project The Daily on February 2. That is his first online newspaper, which is specifically designed for iPad.
According to the newspaper “The New York Times”, the event will take place at the Guggenheim Museum of New York and Murdoch will be accompanied by the Apple Vice President of Internet Services Eddy Cue. The chosen day is February 2 when the popular Groundhog Day is celebrated: That is a North American holiday with origins in ancient Europe and related to a curious attempt of predicting the duration of the winter.
Murdoch hopes that “hundreds of millions of people” adopt the iPad tablet as a common tool for searching and reading information and use The Daily as a main source of that information, creating new opportunities for news delivery. “I believe that it’s a game changer altogether. We’ll have young people reading newspapers, we’ll have different-looking types of newspapers. It’s a real game changer in the presentation of news”, he said.
The new digital newspaper has an initial budget of about $30 million and a workforce of about 100 people. Most of its contents will be original although the newspaper also will use contents from other media owned by News Corporation such as sport videos from the Fox channel, according to “The New York Times”.
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